Client: Adam Brown
Website: SnapSafe.org
My role: Creative Direction • Storyboarding • Animation • Illustration

Creative Goals & Challenges

The main challenge was to convey a profound, safety-focused message in a way that felt reassuring rather than intimidating. The trailer needed to be clear, modern, and approachable to encourage adoption, especially among people who might feel nervous using technology for security.

Background:

SnapSafe is a camera and photo app purpose-built to protect your most private images through a multi-layered security approach. Designed to defend against everyday privacy invasions as well as more extreme scenarios, such as border searches, SnapSafe combines legal safeguards (PIN-only access to uphold constitutional rights), social protections (strong PIN requirements and an emergency "Poison Pill" feature), and robust technical defenses (state-of-the-art encryption and secure storage). Unlike typical photo apps, SnapSafe makes security the foundation, empowering users to stay in control of their moments at all times.